![]() ![]() ![]() ![]() This also provides learners within the academy with shoe-making and recycling trade skills. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.īoth David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.Īs such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes. The company is projecting to sell R2 million in year 1 and R8 million in three years’ time. The brand is currently selling online, however has also recently diversified to selling in independent shoe shops. The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women’s cycling brand Pedal Power. Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men’s and women’s custom sneakers.
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